Meet up with the New eharmony Logo Design
Meet up with the New eharmony Logo Design
History is a funny thing. Seventeen years ago today we turned up to the online dating party. And now we had been one of the primary to exhibit up (but we were fashionably very early). That’s as soon as we first began making lifelong relationships happen. Additionally the remainder ended up being history, reported by users. But let’s speak about that history because whom does not love a good love tale?
The past 17 years we’ve been invested in evolving our service—using new information and research to help keep our matching algorithms regarding the edge that is cutting. Although we worked difficult to blaze a path when you look at the internet dating globe, our logo design and brand name did actually continually be catchup that is playing.
In 2000 we initially developed a lowercase logo—but that had been the belated 90s and then we remained finding out exactly exactly exactly what email implied therefore we had been a bit awkward in chiseling away our artistic identification.
5 years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move for the time)
Then this season, we removed the line that separated the ‘e’ while the ‘H’. absolutely Nothing ended up being getting into our method. Not a line.
In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue which could make virtually anybody yawn, however in a simple method. It absolutely was pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more negative counterpart, “meh”.
It had been in 2016 once we come up with an excellent group of creatives to greatly help contemplate an even more way that is thoughtful provide ourselves to your globe. We began with brand characteristics. It was an activity, without a doubt, but really worth it! This venn ukrainian dateing diagram is kind of like our foundation.
As shown within the diagram, our business is an ongoing company known for the technology behind love, as soon as overlapped, we could produce connections.
We dug deeper into this, and discovered those two characteristics as faculties that guide tone that is our overall design.
Next, we started our research. Different design studies assisted us set guidelines when making not just the logo design, however it assisted determine our brand new brand name colors, fonts, and feel.
They state history has a tendency to duplicate it self. Having said that, our brand name identity and logo is certainly going returning to the fundamentals.
And, after months and months of anxious expectation, we finally are exposing it into the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!
*Side note, wef only I really could explain to you just exactly how logos that are many designed, then again you may judge us to be extremely passionate, nerdy, fun, and simply simple excited to redesign our logo design and provide it into the globe!
The things I love many about it logo design is the fact that it is therefore versatile. And now we actually hope that this brand brand brand new colorful brand new symbol of ours resonates with everybody.
Finally, to assist you comprehend the idea behind our design, listed here is our formal logo design intro:
Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. Just how we find love has changed significantly within the last twenty years in addition to brand brand brand new visual identity reflects that evolution, as being a forward-thinking, human-centered relationship business.
Remaining real to its core, the name brand is created in a font this is certainly hot. a dynamic heart shines above it, illustrating the insights, expertise, and experience we bring to making suitable relationships. Together, they combine to express the worth we help create—love and science operate better together.